What we do
The Map Consultancy quickly delivers data-driven maps at all scales.
If you have real map volume: let us stand up your own tiny in-house cartography shop (usually just one of your designers who loves maps.)
Principal
I’m Evan Applegate, you’ll find my maps in National Geographic, Manhattan offices, at the fête.
I first mapped for a weekly news magazine where I noticed cartography’s advantage over other graphics: instant legibility. You never have to explain to a reader “you’re looking at a map, and it’s trying to tell you something.” Try that with a scatter plot.
People are also happy to see maps. Many tell me they love maps. Anyone you know profess love for a sankey diagram?
So readers are primed to understand and enjoy maps. This is a real inheritance: past cartographers laid a foundation of trust and aesthetics that allows today’s mapmakers to tell stories with maps. When you don’t have to sell the medium, you can get right to the message.
Testimonials
“Evan is much more than a mapmaker—he is one of the most clever and self-motivated graphics editors I have had the pleasure of working with. A good data visualizer can handle the what, where and when questions, but Evan is gifted with the the why questions, which are often much more interesting.”
Jennifer Daniel
Design Manager, Expression Design Team, Google
“Evan is an exceptional designer capable of simplifying complex data and presenting it in easily-understood graphics.”
Kenton Powell
Creative Technologist, Schema Design
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